Advertising that
pays its way
I manage your Google Ads and Meta Ads campaigns with a focus on real profitability. Every euro invested needs to make sense.
Campaigns built
to sell, not to impress
I focus on what moves the business: sales, margin and sustainable ROAS. Not vanity metrics.
Google Search & Shopping
Search and Shopping campaigns aimed at capturing existing demand with the lowest possible CPA.
Meta Ads (Facebook & Instagram)
Prospecting and retargeting on Meta to generate new demand and recover visitors who didn't purchase.
Retargeting & remarketing
Specific campaigns to recover abandoned carts, product page visitors and non-repeat customers.
Creatives & copy
Guidance on formats, messages and creatives that convert — based on data, not intuition.
Tracking and attribution
Correct setup of pixels, conversions and attribution models to know which channel really drives sales.
Budget management
Smart budget distribution by channel, campaign and time of year to maximise return.
Profitability from
the first month
Account audit
I review your current Google Ads and Meta accounts: structure, segmentation, creatives, bids and tracking. I identify where money is being lost.
Channel strategy
We define which channel makes most sense for each objective: acquisition, retention or reactivation. With realistic budgets.
Launch and optimisation
We activate the campaigns and optimise them continuously: bids, audiences, creatives and budget distribution.
Monthly reporting
Clear report with ROAS, CPA, attributed sales and recommendations for the following month. No unnecessary jargon.
I work well with...
Stores with minimum budget
From €1,000/month in ad spend. Below that, optimisation is limited and learning is slow.
ROAS below target
You're investing but not reaching the ROAS you need for the business to be profitable.
No time to manage campaigns
The accounts are active but nobody reviews them with the frequency and depth they need.
Brands that want to scale
You have a good ROAS and want to increase investment without performance deteriorating.
What's your target ROAS?
Tell me your current situation and we'll see if we can get there together.